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2001 Distance Still Matters: The Hard Reality of Global Expansion. opportunities in a borderless world, where distances and differences no longer matter. 2 Pankaj Ghemawat, Distance still matters: The hard reality of global. ABSTRACT In Redefining Global Strategy, Prof. Pankaj Ghemawat disputes the popular notion that the world is Flat and contends that the world is in a state of. still distances, still there,never changes, and just need some modification.
Distance still matter and the factors beyond culture. Study used new measures, inspired by Pankaj Ghemawat 2001 for cultural attributes. HBR Case Study, Walter Kuemmerle, R0106X-PDF-ENG. The Hard Reality of Global Expansion. Harvard. Pankaj Ghemawat.